#Owly shorten url code#
#Owly shorten url free#

It has a comprehensive dashboard that shows your performance metrics, such as click-through rates, for example. Bitly Bitly - URL Shortener Toolīitly (sometimes referred to as Bit.ly) is one of the most commonly used URL shortener platforms.

While there are some overlaps, each of these seven URL shorteners caters to a specific segment of the market. Now that we have discussed how an URL shortener works and what are its purposes, we would discuss briefly the seven URL shorteners widely used. There is no algorithmic relationship between a shortened URL and a destination URL, so you can not unmap it without going through the URL’s shortener systems.

#Owly shorten url code#

URL shortener generates a website shortcode (a small piece of code inside the website which performs a specific function dedicated to the functioning of the site), map the target URL to the shortcode, and provides a new URL. URL shorteners have their inbuilt link re-targeting pixels, which makes for better convenience. Link Retargeting - Link re-targeting means adding a little pixel, or a piece of code to your site so that when people visit your site, they get to see the advertisements for your products. This makes for more people viewing the user’s page and better search engine rankings. Search Engine Optimization - It has been noted that shortened links tend to appear way more early after, say, a specific keyword is searched on Google than lengthy URL links. Link Tracking - URL shortening services help us track the URL’s performance and analytics, like how many people opened our link in a preset amount of time, and where most of the links are coming from.

#Owly shorten url free#

This helps for better brand promotion, especially if you are on a free web-hosting service or have an ISP that is less than exciting. By masking the original web address, we remove this suspiciousness and help us portray other key points we want to intend successfully.Ĭustomized Brand Strategy - URL shorteners allow us to customize our shortened link and thus give a good opportunity to name-drop the brand of the user. Link Masking - As mentioned earlier, long URLs tend to create a feeling of suspicion that the user is clicking on something malicious, even though that is not the case at all. We would also briefly discuss how URL shorteners work and what are the most famous URL shorteners used in all industries with the respective pros and cons. So in this article, we would discuss the purposes of a URL shortener in more detail. Also called a “link condenser” or “a vanity URL creator”(or any other jargon you can fit), their whole purpose is to take the long and ugly URL into something short and precise, which makes for more convenient sharing and better search engine rankings. One of the most used solutions in shortening is a URL shortener. Short URLs also make for better sharing and help align the content with business expectations.

A short URL means it would have a better search engine ranking, as long as it has the specific keywords needed for the Google search. There are more chances that a potential customer would open your website if it has a short URL. Thus, shortening the URL makes for better convenience. This issue further gets exacerbated if social media platforms have a specific character limit, like what Twitter used to have when they had a character limit of only 140 characters per tweet until 2017. Having a long, cumbersome URL means that, as per various search engine optimization (SEO) strategies, your page would not be shown at the top of the specific Google search and thus would have poor search engine rankings. There are high chances that if your URL has more than 100 characters in it, your customer would rather avoid using the website as it screams span, even though it was designed with the correct intentions.

The URL is the first thing your potential customer would see when he visits your website, and thus creates a good first impression. If you running any business in 2022, then the URL of your website is of paramount importance.